In the great wide world of the Internet, people simply don’t give a shit. Not about:
- Your platform
- Your feelings
- Your talent
- How hard you try
- How much time you put in
Sorry. A little tough love, my friends.
And yet here we all are, trying to build these platforms, build some kind of audience to make our creations matter.
The good news is that people DO care. They just care about the things relevant to them. They want to:
- Be fulfilled
- Enjoy good art
- Be entertained
- Receive information relevant to them
- Avoid struggle
- Make things easier
- Gain a fresh perspective
If blogging is just for you, then heck, write whatever you want. Enjoy it. But if you’re blogging to build a platform, ask yourself before every post: How does this serve my readers?
Like it? Tweet it!
No one gives a shit. (Here’s how to make them.)–Click to tweet this
People DO care—just not about you.–Click to tweet this
Building a platform? Share things people care about.–Click to tweet this