I’m a word person, thank you very much. It’s how my thoughts take shape and where the force of my meaning naturally settles. Images don’t really resonate for me. So when I started Creative Juicer, I figured, I’ll just put my words out there.
The problem is, the marketer side of me knows better. And if I stop and pay attention, most of the most successful writers’ blogs I know, like The Write Practice, include an image with every post.
Images matter. A lot.
If you’re a writer (or any kind of creative) trying to develop an online platform, integrate images into your content. Because when it comes to content marketing (and that’s exactly what your blog, social media, and creative work are) the more you can integrate images, the better.
Consider these three facts about the power of images:
Images can boost your SEO.
Articles with images get 94% more views than those that don’t. That’s a pretty significant number. I don’t know about you, but if my post visits jumped 94%, I’d be one happy camper.
People are drawn to images.
90% of information transmitted to the brain is visual, and visuals are transmitted 60,000 times faster in the brain than texts. So if you’re looking to engage readers, images give you a serious leg up.
The power of image-driven networks like Pinterest is undeniable.
Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined (stat from 2012). Don’t you want that power working for you, not against you?
It’s getting easier and easier to get great images online.
Fortunately, the magic of the Internet is on our side, even if you’re total flop at graphics like me. There’s a number of online tools to make it easy—my favorites are Creative Commons and Canva. Do some searching and find the tool that fits your own needs.
What it all adds up to is this: My excuses for not using images with my posts are running out—and so are yours. So you’re going to start seeing a lot more images with my posts moving forward. Sure, it takes a little more time, but the payoff is definitely worth it.
Do you use images in your online platforming? What’s your experience with them?