Lessons in Blogging: The Benefits of an Editorial Calendar

Sorry, I don’t post on Creative Juicer anymore.

If you like what you see & want more, join my author email list for updates on my writing, posts about sci-fi and fantasy pop culture, and other readerly fun by clicking here.


At the end of April, I announced a long-term lessons in blogging: the benefits of using an editorial calendarpush to focus on a new aspect of improving the Creative Juicer platform each month, and to report the results here on the blog for accountability and to share what I learn along the way.

So here we go. Let’s see how it went.

May: Posting on a Schedule

May’s focus was on using an editorial calendar to post on a regular schedule—every Monday. The value of doing this was nothing new to me—as a marketing and PR writer, I’ve been using schedules and editorial calendars for clients for years.

So why haven’t I been doing this? The simple truth is, it’s harder to force on yourself when there’s always a billion things to do and no one to hold you accountable.

After waiting for inspiration to strike before posting for so long, I expected writing on a schedule to be difficult. It wasn’t.

Once I got my editorial calendar hammered out for May and the rest of 2015, drafting the content was like any other blogging job—I just got it done. I even popped out a few bonus posts in when inspiration struck.

So in terms of meeting my goal of posting once a week and following my editorial calendar, I more than succeeded.

Results

Surprising no one, Creative Juicer’s web traffic increased significantly this month. Blogging 101—frequency and reliability matters.

But what I didn’t expect is that the blog would get it’s highest traffic in over a year—since April 2014. Not bad!

I also kept a close eye on blog followers and subscribers, as the focus of my posts shifted focus to freelancing, and I expected there would be some significant shifting in who read it.

But while following increased by a small number, the blog only got three unsubscribes. Thanks for hanging around. I’ll do my best to make it worth your while.

What’s more, I noticed that email opens jumped at certain times—like 7 a.m. I’ve found this to be an optimal time for opens for wordhaus emails, too. Go ahead, take a guess when I’m distributing this post to my email subscribers.

Takeaways

So to recap, this is what we learned about blogging this month:

  • Schedules matter—Blogs thrive on frequent, scheduled content. Planning ahead makes writing posts easier, and provides your readers with higher quality content.
  • Write it down—Writing down a full editorial calendar was critical to getting my posts done each week, and made the entire process way simpler. Without it, I almost definitely would have fallen off the wagon.
  • Pay attention to the data—You canonly tell what’s working when you turn to the numbers. Crunch them, and let the analytics guide your planning.

June’s Goal

According to my aforementioned trusty editorial calendar, my posts next month will focus on LinkedIn. So my platforming goal will be to use LinkedIn better, too.

This will likely affect my freelancing website more than Creative Juicer, but I’ll share what I learn again next month all the same.

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Sorry, I don’t post on Creative Juicer anymore.

If you like what you see & want more, join my author email list for updates on my writing, posts about sci-fi and fantasy pop culture, and other readerly fun by clicking here.

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2 thoughts on “Lessons in Blogging: The Benefits of an Editorial Calendar

  1. I finally got around to doing the exact same thing on my two main blogs, and had the exact same results! Funny how those of us who should know better are the last to implement the simple steps that make such a difference 🙂 All the best with June’s goal.

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