How to Get New Clients on LinkedIn

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Connecting with new clients through LinkedIn is how to get new clients on linkedinan idea I’ve become really interested in since transitioning to freelancing.

And while my time in marketing and PR have made me a lexicon of knowledge about using LinkedIn for social media platforming, using it for this kind of pure networking is totally new to me.

So I’ve been looking at everything I can find about the topic to try to learn about it. Turns out there’s a few ways to go about it.

One option is the very straightforward approach of using the LinkedIn Jobs search to find listings for freelance positions. I’ve been doing some of this, but it’s essentially the same as any other job board—time consuming with low returns.

Sometimes participating in Groups can help with this, as I’ve mentioned before. But it’s possible to get even more strategic and deliberate in this effort.

I discovered an intriguing way to do this thanks to B2B marketing writer Amy Dunn Moscoso, who shared her own method for getting clients through LinkedIn on Make A Living Writing.

I highly recommend reading the full article, but the approach breaks down to these four steps:

  • Do a LinkedIn search for ideal clients in your niche.
  • Identify the decisionmakers at the organization and look at their LinkedIn profiles.
  • Join groups that these people are in and engage in the conversations.
  • Look at the “People Similar To … ” and repeat.

It sounds just too simple. But Moscoso says she gets queries for work simply by letting her profile be seen when she looks at other profiles, and even more when she participates in groups—often, she says, it’s likely she’s the only writer in the group, which makes her a hot commodity for any company in that niche in need of one.

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In short, this approach follows the very basic proven marketing concept of being visible to the right target audience—she takes the time to research not just the right niche but also the right individuals within it. Compile that with how easy it is to learn about and contact someone through LinkedIn, and this approach starts to make a ton of sense.

Do you find gigs through LinkedIn? How?


Sorry, I don’t post on Creative Juicer anymore.

If you like what you see & want more, join my author email list for updates on my writing, posts about sci-fi and fantasy pop culture, and other readerly fun by clicking here.

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One thought on “How to Get New Clients on LinkedIn

  1. Pingback: June Wrap-Up: What 30 Days of LinkedIn Has Taught Me | Creative Juicer

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